Five For Friday — February 20-24

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Here are this week’s five most interesting, informative, and must-read news items:

1.  The Biggest Mistake Web Analysts Make And How To Avoid It — The incomparable Avinash Kaushik weighs in with a discussion of how to set up a digital marketing and measurement model so that web analysts can better understand why they are doing what they are doing.

2.  13 Unconventional Link Building Strategies — if you’ve hit the wall with link building, Sujan Patel at Search Engine Journal offers a baker’s dozen of ideas for strategies you may not have explored.

3.  How To Run Your PPC Accounts Like A Project – Brad Geddes over at Search Engine Land helps you organize your PPC-related tasks so you can be more efficient and successful at handling that incredibly long to-do list.

4.  The Panda Update, 1 Year Later: A Guide To What We Know — Carson Ward at Distilled has an excellent summary of what Panda ultimately means for anyone involved in online marketing.

5.  The Local Search Ecosystem in 2012 – David Mihm updates his Local Search infographic (originally done in 2009) showing the current relationships between local search entities. There’s more detail and explanation over at GetListed.org as well.

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