Five For Friday — February 20-24

Add Your Comments

Here are this week’s five most interesting, informative, and must-read news items:

1.  The Biggest Mistake Web Analysts Make And How To Avoid It — The incomparable Avinash Kaushik weighs in with a discussion of how to set up a digital marketing and measurement model so that web analysts can better understand why they are doing what they are doing.

2.  13 Unconventional Link Building Strategies — if you’ve hit the wall with link building, Sujan Patel at Search Engine Journal offers a baker’s dozen of ideas for strategies you may not have explored.

3.  How To Run Your PPC Accounts Like A Project – Brad Geddes over at Search Engine Land helps you organize your PPC-related tasks so you can be more efficient and successful at handling that incredibly long to-do list.

4.  The Panda Update, 1 Year Later: A Guide To What We Know — Carson Ward at Distilled has an excellent summary of what Panda ultimately means for anyone involved in online marketing.

5.  The Local Search Ecosystem in 2012 – David Mihm updates his Local Search infographic (originally done in 2009) showing the current relationships between local search entities. There’s more detail and explanation over at GetListed.org as well.

 

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

Add Your Comments

  • (will not be published)