Five For Friday — February 25 – March 1, 2013

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Here are five of this week’s most important and interesting news items and articles concerning online marketing:

1.A� How Search Works — Google has put together an interactive infographic explaining how they do search. You may not learn too much from this yourself, but it may be something you pass along to your clients if you are involved in SEO and want an easy way to explain how Google comes up with the SERPs. More relevant to practitioners perhaps is their Inside Search area, where they serve up real-life spam as examples of what they consider it to be.

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2.A� The 68 Most Authoritative Search Marketing Blogs in One Custom Search Engine — Search Engine People has a great list of SEM-related blogs if you are looking for new ideas and inspiration. The author is going to post a way to have all 68 go to Google Reader in the future, so you may want to bookmark this one if that sounds like something you would find useful.

3.A� The Human Side of Black Hat SEO — Those of us who consider ourselves snowy-white-hatters wonder now and then about black hat SEO, who is involved, why do they do it, and what bad things have happened as a result. A very interesting read on the dark side of SEO, including Rand’s past foray into questionable tactics.

4.A� Google: PageRank Dilution Through A 301 Redirect Is A Myth — Matt Cutts made this issue abundantly clear this week. SearchEngineLand has some commentary and the video of Matt.

5.A� A Reminder About Selling Links That Pass PageRank – Google penalized a couple of large sites in the UK over advertorials and blogger gifts this past week. This blog post sets out their position on the situation.

Image:A� It’s Friday by Shutterstock

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About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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