Here are five of the most significant and interesting news items from the week of February 27 through March 2, 2012.
1. Google Analytics Now Data Sampling — What’s The Catch? – Benny Blum over at Search Engine Land writes about the change announced by Google this week on how they are now including data sampling in Google Analytics and what it means for you.
2. SMX West 2012: Keynote with Susan Wojcicki, SVP Advertising, Google, Inc. – Virginia Nussey at Bruce Clay provides the highlights of the keynote address by Susan Wojcicki of Google, discussing the past, present and future of Google. If you couldn’t make it to SMX West to hear her in person, you can get all the details here.
3. Link Rot – and the Most Amazing Free Tool to Find and Fix Broken Links — Jim Boykin and the Internet Marketing Ninjas have developed a free tool that will quickly and easily find broken links throughout your site and display the results as HTML (in addition to the more common Excel) and create a sitemap for you as an additional bonus! If you’re not an Excel wizard, and like to see broken links as … well …. links, check this out.
4. 7 Steps To Measure SEO Like Paid Search — Kevin Gibbons at Search Engine Watch lays out seven ways you can measure the effectiveness of SEO in similar ways to how you measure paid search in order to come up with revenue predictions and justify spend.
5. Check out your new image ads from the AdWords Display Ad Builder– Google’s Inside AdWords blog announces a new feature with their display ad builder, which now will show suggested ads that it creates from the existing text ads in your campaign, saving you the time and trouble of looking for appropriate images and providing inspiration at the same time. With display ads becoming economically feasible for a larger number of online marketers, this is a welcome addition for those who consider themselves creatively challenged.