Five For Friday – January 16-20, 2012

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This week’s top five news/opinion items are:

1.  Yahoo’s Jerry Yang Resigns — although he left as CEO in 2008, Jerry’s Yang’s announces that he is leaving the company that he co-founded and resigning from the Board of Directors. The end of an era – which many see as an opportunity for Yahoo to reinvent itself and move forward with plans for Asian properties.

2.  The End of Link Building As We’ve Known And Loved It — with authority signals used by Google to rank websites shifting from the time-honored standard link to focus on social signals, webmasters need to adjust their link-building strategy accordingly. Eric Enge at Search Engine Watch has recommendations for how to accomplish this in an easy-to-understand fashion.

3.  The Ultimate How-To Guide on 301 Redirects — you don’t have to be a programmer to understand Rick DeJarnette (the newest ninja at Internet Marketing Ninjas) as he clearly explains 301 redirects with easy-to-understand examples.

4.  How To Manage Social Media Campaigns in Asia — ClickZ now has a section devoted to online marketing news and articles concerning the burgeoning Asian market, and Christian Arno‘s recent piece on social media campaigns in Asia provides excellent advice for those seeking to expand into this arena.

5.  Did It Work? Day-After Results Of The SOPA/PIPA Blackout  — Time magazine’s take on the SOPA-PIPA blackout day.

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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