One of my personal/professional resolutions for 2012 was to help our readers keep up to date with significant news related to online marketing and keep track of fantastic how-to pieces provided by the knowledgeable folks whose articles are scattered all over the Internet. The tough part is keeping this list to a mere five items each Friday, but knowing how busy our readers are and how little time they may have to catch up on a week’s worth of items, I accept the challenge! So …
Here are five of the most interesting stories related to online marketing from the week of January 2 through January 6, 2012.
1. Google Demotes Chrome Browser in Search Results After “Unintentional” Paid Link Campaign — a nice summary discussion by Marketing Pilgrim’s guest author Todd Bailey of this week’s controversy where Google was forced to admit an error and extend its own rules to itself, applying a penalty to their Chrome browser.
2. U.S. Online Holiday Shopping Season Reaches Record $37.2 Billion for November-December Period, Up 15 Percent Vs. Year Ago — details from Comscore break down the overall total into some high-traffic days in the holiday period, including Cyber Monday’s $1.25 Billion high point.
3. 6 SEO Jedi Tactics To Try Before Turning To The Dark Side — Search Engine Watch’s Angie Schottmuller reminds us of six important search engine optimization tactics to make sure you have in place, whether you are feeling as if you’ve tried everything or someone is whispering “black hat” into your ear. Remember — The fear of loss is a path to the dark side.
4. Predictions For Local Search In 2012 — Year of the Dragon — Over at Search Engine Land, Chris Silver Smith lays out his predictions for 2012 as far as local search is concerned (hint: more fragmentation).
5. Data Darlings: Why New Yahoo CEO Scott Thompson Has A Fighting Chance — E.B. Boyd over at Fast Company has a detailed analysis of the (surprising?) announcement this week of the decision to make former PayPal president Scott Thompson the CEO of Yahoo.