Here are five of the most newsworthy items for this week:
1. So Are Google Results Crap, Or Aren’t They? — There has been a lot of discussion lately re: Google’s increasingly complicated search results, and the addition of Google Plus is only making the view murkier. Andrew Goodman of Traffick has a nice opinion piece on the debate.
2. 10 Form Optimization Tips — Over at Search Engine Land, Mona Elesseily nicely lays out 10 optimization tactics for online forms. As a heads-up, Kim Krause-Berg will be contributing an article on form optimization for the Spring issue of Search Marketing Standard magazine. There’s only a week left to subscribe to make sure you receive this issue.
3. Google Penalty or Algorithm Change: Dealing With Lost Traffic — David Harry at Search Engine Watch has a nice diagnostic for figuring out whether a drop in rank is due to an actual Google penalty or is the result of an algorithm change. Since you will take differing actions depending upon which it is, it’s vital that you figure out which has befallen your site so you can counter.
4. Comparing the Top 4 Retargeting Companies — With retargeting a hot topic in paid search, a review of the pros and cons of four of the top contenders in that market is very welcome (from SEOmoz).
5. US Mobile Ad Spending Soars Past Expectations — If you needed any proof that mobile is officially a game-changer, eMarketer reveals that the experts have underestimated the spend on mobile advertising in the US.