As part of the regular Five For Friday column, here are five of the most interesting stories related to online marketing from the week of January 9 through January 13, 2012.
1. The Power Of Using Lists For Link Building — good step-by-step of process of finding link building prospects through “best of” lists found on the Internet by Paddy Moogan on SEOmoz’s The Daily SEO Blog. Identifies some helpful plug-ins to make the nitty-gritty work of link collection easier as well.
2. A Brief History of Google Places — if local search is part of your online marketing — or if you are a history buff — David Mihm’s impressive infographic detailing every significant step along the way for Google’s local environment from its beginnings in 2004 (now known as Google Places) is something you should download and keep handy for reference. David has provided it in a variety of formats and further categorizes the changes and assigns degrees of significance to each. He also includes a chronological listing of the changes and other resources to refer to.
3. Google Search Plus – Cause and Effect — Google’s recent announcement of the integration of more Google Plus data into the search results will have widespread ramifications for search engine marketers. Ross Dunn covers the topic and potential problem spots well in this article from SEOArticles.com.
4. Ring In The New Year With New Moz Features — the SEOmoz.com’s PRO account has an incredible collection of tools to help make SEO more manageable that any practitioner should try out via the free trial, but it just got better with the announcement this week of new features, including help with local search.
5. SEO Website Review Re-Visited And Simplified — Over at Search Engine People, Alexander Zagoumenov has put together a nice summary of all the elements you need to keep in mind regarding your website’s search engine optimization. Great review or starting point, depending on your situation and lots of links to tools.