Here’s five of this week’s most interesting and informative articles:
1. Google Agrees To Settle Lawsuit Over Passing Search Queries To Third Parties – A lawsuit that was filed in 2010 along with another in 2012 has come to an $8.5 million payout by Google into a settlement fund dedicated to public education and research on online privacy. Due to the cases Google will be more informative about information from queries so users can make their own privacy decisions.
2. Google Starts Placing Ads Directly in Gmail Inboxes – Along with the newly segmented inbox style that users are now seeing, promoted messages are also appearing under the “promotions” tab of all inboxes. They are set to take place of the usual ads that run across the top of the old inbox style, and less intrusive since they will not be in the “primary” inbox tab.
3. How Does Google Treat Hidden Text That’s Only Temporarily Hidden? – A new spin on the old trick of hiding keywords in the footer of websites has webmasters simply hiding these same terms until a user takes some sort of action to make them appear. Google has come to terms with this being acceptable as long as it’s not abused by keyword stuffing with information that is not really intended for users to consume.
4. Sponsored Mobile Content Puts Editorial Credibility At Risk – With mobile news consuming on the rise, advertisers are eager to get a foothold in these opportunities, from the smaller publishers all the way to household names. Editorial teams have a lot to consider when it comes to the revenue perks yet also ensuring that sponsored content is clearly labeled and most importantly in keeping with their brand imagery.
5. Google Discontinues AdSense On Google Sites August 30 – While these ads will continue to earn money after August 30th, 2013, Google has announced that new ads may not be added and current ads may not be altered on their Google Sites pages. Google impresses that these ads will not affect the current standing of any AdSense accounts, and advertising on other websites through their network is encouraged.
Enjoy the weekend!
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