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Five For Friday — July 29 – August 2, 2013

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Linking and link tactics have been the subject of much speculation this week, after Google’s announcement late last week concerning adjustments to their guidelines on link schemes. Since linking is such a big part of search engine marketing, and earlier in July “nofollow” was under the microscope insofar as guest blogging is concerned, this week’s Five For Friday will focus on some of the best articles and posts explaining the details and implications of all this. To set the stage, you might want to read the new guidelines regarding link schemes on Google’s Webmaster Tools.

Google Warns Against Large Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases- Search Engine Land gives insight on Google adding large-scale guest posting, advertorials, and optimized anchor text in articles or press releases distributed on other sites to their link schemes document in order to inhibit the manipulation of PageRank.

Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings- Search Engine Watch relates the changes to Google’s webmaster guidelines and link schemes document to the warnings about advertorials last month. The changes regarding anchor texts links be no followed shows that Google could be implying that links are less influential to your rankings.

Recent Changes to Google’s Link Schemes Help Page – SEO Training Dojo also studies the changes to Google’s link schemes document, including not only what was added (guest posting, advertorials, anchor text on other sites), but what was removed, implying that Google is moving away from referring to links as a ranking factor.

New Link Building Guidelines for Guest Blogs and Press Releases- Brafton’s take on the changes to link building guidelines, explaining that guest blogging is still okay as long as the intent is not to build links and that PR content will have to develop new rules when including anchored text.

The Rumors of the Death of Link Building are Greatly Exaggerated – Search Mojo calms those thinking that link building is dead by pointing out that these new rules are cracking down on the over optimization of anchor text, and that using link building methods in moderation is still key.

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About the Author

I have been categorized as a “Type-A person masked by a free spirit.” I was born and raised in Cincinnati, and I am a proud alumna of the University of Cincinnati. I have a love for travel and exploration, but I also have an affinity for routine and crave organization. Being extremely detail-oriented is what makes editorial work so enjoyable for me. This rapidly growing and ever-changing industry is something that I am excited to be part of each day.

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