Five For Friday — July 9-13, 2012

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As is our usual Friday fare, here are five of the week’s most interesting and important news items:

1. The Facebook Tweak That Killed a Billion-Dollar Industry — CNN Money discusses Facebook’s decision to remove tabs and the overall effect of the timeline redesign that preceded this latest move.

2.  RKG Digital Marketing Report: Q2 2012 Released — Mark Ballard at RKG reports on the details of the second quarter 2012 Digital Marketing Report, focusing on paid search.

3.  Google+ Roundup From I/O — The Google+ Developers Blog has a nice summary post with links to the major items from their recent I/O event. A good spot to catch up on recent Google+ developments (no pun intended), including a link to details on the Google +1 Recommendations launch.

4.  Were You Hit By Negative SEO? — Dr. Pete at SEOmoz talks about negative SEO, how you can tell if it’s been at work on your site, and what to do about it.

5.  Bing Search Quality Insights: Friends and Experts — The Bing Team reveals a little about how they are integrating social into search by what they call “people results” — using results from influential people and your known friends to improve the relevancy of results returned from search queries. One of my favorite parts of the post — “For example, Kim Kardashian is influential on Twitter but probably won’t appear for the query ‘machine learning.’”

That’s it for today. Have a great weekend everyone!

 

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About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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