Here are five of the most interesting and informative articles of the week:
1. Google Will Soon Ignore Links You Tell It To — Chris Crum at WebProNews has a nice summary of Matt Cutts talk about negative SEO and the suggestion that Google may soon provide a way for webmasters to disavow bad links.
2. The Ultimate Guide to Creating Compelling Case Studies — if you’ve ever had to put together a case study (or have thought that you have a great case study story to tell), knowing the best way to present your story is essential, so bookmark this guide from HubSpot for inspiration.
3. Local Search Ranking Factors — David Mihm’s outstanding annual look into local search ranking factors should not be missed. This is its fifth year and there is tons and tons of great info here to help you with local search campaigns.
4. Link Building Means Earning “Hard Links” Not “Easy Links” — Many of you may have heard about Danny Sullivan’s so-called rant about links at SMX Advanced, but in addition to a link to a nice transcription of the talk (by Jeremy Bencken), Danny goes a bit deeper into the discussion in this post at SearchEngineLand.
5. Post Penguin Recovery: Link Removal Strategy for Back Link Profile Clean Ups — Matthew Taylor at SEOptimise has a really good step-by-step for cleaning up backlinks if you are feeling so inclined as a result of Penguin or just feeling like it might be a good idea.