Here are five of the most interesting or important news items and articles of the week:
1. Google Gives Search A Refresh – Amir Afrati at The Wall Street Journal Online has a comprehensive look at the news that Google will be moving more to semantic search by providing answers to some queries, rather than just listing websites that may deal with the subject. For simple queries such as “5 Great Lakes,” Google may come back with results headed by a list of the 5 Great Lakes in North America rather than just a list of sites with information about them.
2. Report: More Complex Attribution Model Shows Organic Search Significantly Undervalued By Marketers — Greg Sterling at Search Engine Land talks about a recent study illustrates a significant undervaluation of organic search by marketers when deciding on attribution for conversions.
3. Facebook Explains Its New Real-Time Insights – Matthew Creamer of AdAge interviewed David Baser of Facebook and provides some interesting points about the upcoming rollout of Page Insights analytics tool and how it can help businesses calculate engagement.
4. How Garbage Ranks in the SERPs: a Case Study — Eppie Vojt’s impressive look at how one site manipulated linking for high ranking on Google (at least temporarily). The best part? Access to a new link analysis tool that the author used to figure out how this site accomplished it.
5. Introducing PayPal Here: The Future of Commerce for Small Business – PayPal is going into the mobile payments arena with an app and reader that will allow small businesses to accept payments on the go using PayPal. Not a game-changer, but the brand name is going to help bring mobile payment systems to a lot more businesses.