Five For Friday — March 11-15, 2013

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Here are five of this week’s most interesting and informative news items and articles about online marketing:

1.  It Worked! How I Got A Google Link Penalty Lifted — Another example of what you may need to do to clean up your linking efforts to get on the right side of Google, but also a good look at what you should do to avoid even being dinged in the first place.

2.  Oh, How Pinteresting: Introducing Pinterest Web Analytics — The Pinterest blog serves up an announcement of the debut of analytics showing repins, visitors, impressions, clicks, etc. becoming available for Pinterest.

3.  Excellent Analytics Tip #22: Calculate Return on Analytics Investement — Avinash is at it again, this time with a detailed look at how you can discover the ROI of analytics and see how much/little you are reaping from time spent analyzing website data and implementing changes as a result of doing so.

4.  RSS the SEO’s Worst Nightmare! – In the light of the news that BBC has received a link penalty notification from Google, Dave Naylor looks at the connection with syndication.

5.  How Not to Run a PPC Campaign, Inspired by eBay’s AdWords Fail – When eBay decided to experiment with dropping paid search, they concluded they didn’t need it. But Search Engine Journal reminds us that a refresher course in getting the most out of AdWords might be all they really needed.

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About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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