Here are five of the most interesting and important news items from the world of search engine marketing and online endeavors:
1.A� Everything You Always Wanted To Know About Pinterest (But Were Afraid To Ask) — Lori Randall Stradtman at SmartBlog Social Media provides a nice breakdown of the pros and cons of Pinterest and ways to use it specifically for branding.
2.A� The Internet: It’s Like Real Life, Only With Buttons — Kerry Dean at Search Engine Land’s All Things SEO column gives a comprehensive breakdown of social media sharing buttons. If you don’t have these on your website yet — or you’re unsure which ones to include and where to feature them — this article will help you decide on the best positioning.
3.A� 12 Things That Will Kill Your Blog Post Every Time — SEOmoz’s Neil Patel provides food for thought with his list of a dozen items that can be detrimental to the life of your blog post.
4.A� 10 Changes to make to Your AdWords Search Campaign that will Boost Your CTR — PPC Hero offers up ten ideas to liven up an AdWords campaign that has become lackluster in clickthrough rate, without having to bid more.
5.A� The Definitive Guide to AdWords Display Targeting — Alistar Dent at Search Engine Watch provides a detailed analysis of the Google Display Network and tips and strategies for how to make it work for you.