Here are five of this week’s most important and interesting news items and articles about online marketing:
1. Understanding smartphone use in stores: Shoppers who use mobile more, spend more in store — Google has some good data on whether shoppers who use their smartphone in stores wind up buying more.
2. 26 Social Media Marketing Tips from the Pros — Who doesn’t need some new tips for social media? As usual, Social Media Examiner provides you with food for thought.
3. Google Search Quality Team Drops The Ball — I don’t usually include videos in this roundup, but this one is pretty interesting. It illustrates how one site (a competitor to the videographer’s client) seems to have evaded all the recent Google updates as well as basic SEO no-nos to outrank sites for similar services that are playing by the rules.
4. The Clients I Can’t Afford To Take — Kind of on the lighter side (insofar as technical SEM goes), but still vitally important to consider, Bill Sebald clearly identifies the clients from hell and offers some tips if you decide to take the risky leap with one of them after all.
5. BrightLocal Local SEO Industry Survey 2013 — And if you want to learn more about the clients that SEOs DO have, BrightLocal has released their survey results from January/February. Interesting takeaway — 70% of customers pay less than $1,000 per month for SEO.
Image: TGIF via Shutterstock