Five For Friday — November 26-30, 2012

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Here are five of this week’s most informative and interesting news items.

1.  Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs — Miranda Miller at ClickZ catches us up on the initial details of the effectiveness of this year’s Cyber Monday, pulling together data from a few different reporting entities.

2.  Update: Google AdWords Management, Reporting Tools Restored in Raven — if you are a user of Raven Tools or SEOmoz tools, you’ll have noticed a disruption this week in their tools that rely on the Google API. Raven now reports that their access has been restored and provides details on what happened.

3.  A free month of advertising from AdWords Express – Google’s AdWords blog announced a special deal for new users of the AdWords Express program that is definitely worth looking into. Offer expires December 16th.

4.  3 Tools to Simplify Your Social Media Marketing — Ian Cleary at Social Media Marketing has another informative post with details on three different social media marketing tools, including a nice one for Pinterest.

5. What Search Marketers Need to Know about Google’s Impression Share Makeover — Marin Software breaks down the significance of Google’s recent announcement on upcoming impression share algorithm changes.

Image: Happy Friday by Shutterstock

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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