Five For Friday — October 1-5, 2012

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Here are five of this week’s most interesting and important news items and blog posts:

1. Research & Thought Leadership: Top 10 Content Creation Ideas — Search Engine Watch has a good summary of 10 content creation ideas that we all can use. FYI, Search Marketing Standard will soon be unveiling a new ebook that has 130+ content creation ideas — watch for an announcement on our blog and website in the next couple of weeks!

2. Insights into what the world is searching for — the new Google Trends — Google Inside Search blog reports on the merger of Google Trends and Insights for Search — two tools that have been part of the toolbox of SEO and SEM professionals for quite some time.

3.  Google Webmaster Guidelines Updated — Google’s Webmaster Central blog announces that the Google Webmaster Guidelines have been updated. Definitely worth a visit for anyone involved with a website, with a special emphasis on rich snippets.

4.  Google Panda Update 20 Released — Search Engine Land has details on the latest Panda update release, which may affect 2.4% of all English queries.

5.  How To Optimize a Web Page in 7 Easy Steps — Search Engine Guide has a nice roundup of the basics for quick optimization of a web page.

Image: TGIF by Shutterstock

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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