Here are five of this week’s most important and interesting articles and news items concerning online marketing:
1. Bye, Bye Cookie: Microsoft Plots Its Own Tracking Technology to Span Desktop, Mobile, Xbox – AdAge reports on Microsoft’s announcement that they are also developing a replacement for cookies, just as Google, Apple, and Amazon have also begun to do.
2. How to Run a Facebook Timeline Promotion: 6 Tips for Success — Now that you can run contests on Facebook without using an app, Social Media Examiner has tips on things to check out before you take the plunge and do so.
3. Prices on Paid Search Ads Fall, But Google Still Profits – MediaPost reports that although the price of PPC has fallen, Google is still highly profitable, as more and more ads are bought at the lower prices. With a stock price that’s now past the $1,000 mark, no one is feeling sorry for them.
4. Google Inc. Announces Third Quarter 2013 Results – If you want to dig into the details of the third quarter earnings report from Google, details are up on their investor relations blog.
5. Programmatic Ad Buying: A Tactical Primer – MarketingLand offers a nice assortment of tactics for those starting out in programmatic ad purchasing, as a followup to their earlier series on lean display advertising.
Have a wonderful weekend!
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