Five For Friday — October 15-19, 2012

1 comment


Here are five of this week’s most interesting and important news items and discussions:

1.  Google’s Disavow Tool: Take A Deep Breath — big news this week is that Google has developed a tool to allow webmasters to indicate bad links. Check out Dr. Pete’s assessment on SEOmoz for details and instructions on how to use it.

2.  Top Ten Best Web Analytics Resources — Anna Lewis at the Koozai blog has a nice piece with her take on the top 10 analytics resources. Well worth looking at if you are feeling limited by your current go-tos.

3.  An Interview with an EX-Member of Matt Cutts’s Search Quality team! — James Norquay’s blog has a very interesting interview with someone who worked for 3 years on Google’s spam team, which gives details of what’s most important to pay attention to.

4.  Just One Thing — With the holiday shopping season soon upon us, Bryan Eisenberg reminds us of the “one thing” we must all pay attention to in order to increase our chance of success in selling online.

5.  Measure Your Success: Call Reporting Now Available in AdWords Express — if you use AdWords Express, be sure to take a look at this Google blog post to find out how to take advantage of call reporting.

Image: TGIF by Shutterstock

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

Add Your Comments

  • (will not be published)

One Comment

  1. Hi There, Andre Weyher here. Thanks very much for the post. I think it's worth mentioning that people are dissecting opinions of experts in the field to every last word in order to learn all possible tricks to push their sites up as high as possible in the search engines. It's understandable that webmasters want to rank as high as they can but the point I am trying to get across is that instead of putting the emphasis on search engine manipulation, webmasters should start focusing on what value they can actually give to the people that visit their sites. There is no need to reveal any deep secrets of the Google algorithm, it's a complicated set of rules that represent a very logical and simple "big picture". The moment you try to give your content more authority that you DESERVE, search engines will try to push you back, so instead of fighting windmills, make your site more interesting and use SEO to let it rank as high as it should rank! Please do let me know if you have any other questions about the interview, website fingerprinting, or my new service http://netcomber.com! All the best, Andre