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Five For Friday — September 16-20, 2013

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Here are this week’s five most interesting and informative posts from around the internet:

1.  Web Site Audits Should Be Free — Ross Dunn at Stepforth answers a question often posed — why should a client pay just to find out what’s wrong with their site? Isn’t that similar to a car mechanic charging to tell you what’s wrong with your car and giving you an estimate to fix it — a situation that is almost unheard of?

2.  From 0 to 1,000,000 Users — the story of Buffer, a social sharing start-up that just reached its 1 million user mark. How did they do it? A nice look at the process and the milestones along the way.

3.  32 Website Optimization Terms Every Marketer Should Know — HubSpot goes back to basics with a glossary of terms that all online marketing people should know by heart. If you’re new to the business, or just want a refresher, this is a good start.

4.  Creating Dynamic Ads By Scripts — PPC Hero gets to the basics of using dynamic ads, with some examples of how scripting can boost your potential, especially if you are in an industry where you need to change your ads frequently.

5.  Google Buys Bump, May Be Planning For A Future With No NFC — Another week, another acquisition. Google purchased Bump this week, an app that lets users share items just by “bumping” their smartphones together.

Have a great weekend!

Image: It’s Friday — Original Billboard Image from Shutterstock

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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