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3.A� Display Ads Dubious In-View Performance — eMarketer has some stats that raise questions about display ads and their in-view performance (defined as “defined in-view impressions as any impression that had 50% or more of the ad unit visible for one second or more.”
4.A� How To Remove Your Unnatural Inbound Links — Erin Everhart over at Search Engine Land writes about inbound links that you want to remove and how to go about it.
5.A� Death To Paid Search? Google PLAs Double Conversions For Less — Laurie Sullivan at Online Media Daily talks about Google’s Product Listing Ads and the idea that they may overtake paid search.
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