Here are five of this week’s most interesting and informative blog posts and articles in the world of online marketing:
1. Digital Hospitality, AKA Predictive Personalization – At ClickZ, Benjamin Spiegel talks about how digital properties learn a customer’s likes and dislikes and, more importantly, how predictive personalization is much more powerful than the old rules-based personalization still used by most sites.
2. Market Intelligence Report: PPC Campaign Management Tools 2013 – Although you do have to fill out a form to be able to download this report, it’s worth the effort. Updated to take into account the events of 2013 regarding PPC campaign management, David Rodnitsky’s involvement as Consulting Editor in producing this report in and of itself makes it worthwhile.
3. Pinterest Launches Its First API, And It’s All About Big Brands: Zappos, Walmart, Disney In First User Group – If you’ve been hoping that the Pinterest API would be yours to do with as you wish today, you’ll need to get to the back of the line. TechCrunch has the details on the first group in.
4. Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era – Having a difficult time adjusting to losing that all-important keyword info on organic traffic? SearchEngineLand’s post offers some alternatives to uncovering answers in these days of “not provided.”
5. The Author Rank Building Machine - This animated infographic from Vertical Measures showing author rank as a production machine is a fun and informative way to see the benefits in a different light.
Image: TGIF — Original Billboard Image from Shutterstock