Here are five of this week’s most interesting and informative blog posts and articles in the world of online marketing:
1.A� Digital Hospitality, AKA Predictive Personalization a�� At ClickZ, Benjamin Spiegel talks about how digital properties learn a customera��s likes and dislikes and, more importantly, how predictive personalization is much more powerful than the old rules-based personalization still used by most sites.
2.A� Market Intelligence Report: PPC Campaign Management Tools 2013 a�� Although you do have to fill out a form to be able to download this report, ita��s worth the effort. Updated to take into account the events of 2013 regarding PPC campaign management, David Rodnitskya��s involvement as Consulting Editor in producing this report in and of itself makes it worthwhile.
3.A� Pinterest Launches Its First API, And Ita��s All About Big Brands: Zappos, Walmart, Disney In First User Group – If youa��ve been hoping that the Pinterest API would be yours to do with as you wish today, youa��ll need to get to the back of the line. TechCrunch has the details on the first group in.
4.A� Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era – Having a difficult time adjusting to losing that all-important keyword info on organic traffic? SearchEngineLanda��s post offers some alternatives to uncovering answers in these days of a�?not provided.a�?
5.A� The Author Rank Building MachineA�- This animated infographic from Vertical Measures showing author rank as a production machine is a fun and informative way to see the benefits in a different light.
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