Here are five of this week’s most important and informative blog posts and news items from the world of online marketing:
1. A�Twitter’s Goal in IPO: To Avoid Becoming Facebook — Of course the news about the uber-successful Twitter IPO is all over the place, but Reuters has an interesting piece on the story behind the planning of the move and how those charged with orchestrating the IPO worked to avoid the kind of lackluster result that was the Facebook IPO.
2. A�How We Got 1,000+ Subscribers From a Single Blog Post in 24 Hours — I know the title of this blog post sounds like one of those hard-sell articles that you normally just delete, but don’t be put off by the title. The start-up Groove’s latest blog post is a detailed step-by-step on how to find the audience you want for the great content you’ve put together. Lots of examples and details setting out the process on their own site/product.
3. A�2014 SEO Playbook: Google Hummingbird, Content, and AuthorityA�– It’s certainly not too early to start planning SEO initiatives for 2014, and SearchEngineLand has you covered with the first part of their two-part strategy playbook. November’s post is all about the new algorithm, content and authority, and in December they will focus on local, mobile, social, international and other aspects.
4. A�The Complete AdWords Audit: Introduction A�– Certified Knowledge is starting a new series that looks well worth bookmarking on the topic of undertaking an audit of your AdWords account. This intro lays out the order in which the author likes to conduct AdWords audits, which not surprisingly, is the order in which he’ll tackle the subjects.
5. A�4 Fun Ways to Improve Your Facebook Engagement — If you are tired of the same-old routine with Facebook, mix things up a bit with something a little different. Social Media Examiner has some ideas for games that are ideal for livening the space up without destroying the business look-and-feel of your Facebook presence.
Have a great weekend!
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