Here are five of this week’s most interesting and informative posts and articles about online marketing:
1. Twitter IPO Prospectus Table of Contents — You’ve likely heard about Twitter’s upcoming IPO, but you can check out the entire prospectus (including amendments) at the SEC’s EDGAR location. The Table of Contents page has links to more detail on each of the parts in the document, which makes it a little easier to find the area you are interested in (e.g., capitalization, principal stockholders, expected price per share).
2. Why You May Need More Than One DSP – If you are expanding out your advertising initiatives, you might be concerned about placing ads on more than one demand-side platform, fearing duplication of efforts. However, this MarketingLand article lays out the very real reasons why you would be wise to spread your efforts out.
3. FAQ: All About The Banner Ad Test In Google’s Search Results — Get a follow-up on the banner ads on Google search issue with this list of frequently asked questions that SearchEngineLand has put together. And it appears that Bing is one-upping the use of banner ads on brand searches – VentureBeat has a show-and-tell on this.
4. Did Hummingbird Just Kill Your Local SEO? — Worried about how Hummingbird might impact your standing on the local front? Well, it actually raises some opportunities that maybe were more difficult to take advantage of before, as SearchEngineLand’s article illustrates.
5. Using Google+ to Appear in the Top Results Every Time – Whiteboard Friday – Moz’s Whiteboard Friday this week is – as they usually are – informative and intriguing. Watch the video or read the transcription provided, but don’t miss this lesson on how Google+ is seriously affecting ranking in a myriad of different ways.
Bonus – Top 10 Marketing Charts of the Month – October 2013 — MarketingCharts highlights 10 of their charts representing an assortment of data on a variety of online-related topics. These items were released throughout the month of October and are presented in a handy PDF format.
Image: Friday — Original Billboard Image from Shutterstock