Here are five of this week’s most interesting and informative posts and articles about online marketing:
1.A�Twitter IPO Prospectus Table of Contents — Youa��ve likely heard about Twittera��s upcoming IPO, but you can check out the entire prospectus (including amendments) at the SECa��s EDGAR location. The Table of Contents page has links to more detail on each of the parts in the document, which makes it a little easier to find the area you are interested in (e.g., capitalization, principal stockholders, expected price per share).
2.A� Why You May Need More Than One DSP a�� If you are expanding out your advertising initiatives, you might be concerned about placing ads on more than one demand-side platform, fearing duplication of efforts. However, this MarketingLand article lays out the very real reasons why you would be wise to spread your efforts out.
3.A� FAQ: All About The Banner Ad Test In Googlea��s Search Results — Get a follow-up on the banner ads on Google search issue with this list of frequently asked questions that SearchEngineLand has put together.A�And it appears that Bing is one-upping the use of banner ads on brand searches a�� VentureBeat has a show-and-tell on this.
4. A�Did Hummingbird Just Kill Your Local SEO? — Worried about how Hummingbird might impact your standing on the local front? Well, it actually raises some opportunities that maybe were more difficult to take advantage of before, as SearchEngineLanda��s article illustrates.
5.A� Using Google+ to Appear in the Top Results Every Time – Whiteboard Friday –A�Moza��s Whiteboard Friday this week is a�� as they usually are a�� informative and intriguing. Watch the video or read the transcription provided, but dona��t miss this lesson on how Google+ is seriously affecting ranking in a myriad of different ways.
Bonus –A�Top 10 Marketing Charts of the Month a�� October 2013 — MarketingCharts highlights 10 of their charts representing an assortment of data on a variety of online-related topics. These items were released throughout the month of October and are presented in a handy PDF format.
Image: Friday — Original Billboard Image from Shutterstock