Five Things to Do if Your Link Bait Ain’t Gettin’ Linked


3) Request feedback.
Rather than posting and positioning it as an ultimate guide to anything, ask your community what else it needs, whether that’s through your email newsletter, forum, blog, or phone call.

4) Figure out WHY this one’s not getting links…
It’s probably because you failed to hit the key passions of your community. Titles are important, no doubt about it but if you’re not hitting your audience where they’re passionate (heh) then it’s time to start over.

5) Go with the flow.
What… you mean no one’s linking to the 2,500 word link bait piece you wrote but you’ve got a storm of people linking to a post you tossed off in five minutes? THERE’S YOUR FRIKKIN’ LINK BAIT.

Expand that post and give it the old social media distribution treatment.

And a note – go read Joe Whyte’s piece on Cultivating a Blog Community… everything he discusses there will help you strengthen your distribution channels and your writerly sense of what will be a smash hit in your market/community. []

About the Author

Garrett French (53 Posts)

Garrett French is the co-founder of Ontolo, Inc., co-creator of the Ontolo Link Building Toolset, which uses your target keywords to find and grade link prospects. The Link Building Toolset reduces link prospecting and qualification time, letting you focus on the most important part of link building: relationships. He's also the co-author of the Ontolo Link Building Book.

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