Flogging Your Blog – What’s the Cost?

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I thought I’d wait a little while before posting anything to do with the Wal-Mart incident, just in case any more fake blogs or other little surprises came out of the closet.

If you haven’t heard about the Wal-Mart blog that was supposedly written by two regular folks who decided to take a road trip taking advantage of Wal-Mart’s kind offer to let you camp your RV in their lots overnight for free, wherein they met only really wonderful people who worked for Wal-Mart and everything was a dream come true at Wal-Mart (OK, I’m being a bit cynical here) – here’s a link to some news coverage of the hoax. I’d like to lead you to the whole blog, but it’s long gone once the cat was let out of the bag.

Since then, there have been two other instances of blogs set up by/for Wal-Mart where employees have allegedly been blogging without revealing the fact that they work for the corporation. You can imagine that they have little of the negative variety to say about Wal-Mart.

What a mess. Another black eye for Wal-Mart … and I’m not going to go there with whether or not Wal-Mart is good or bad for local business, small towns, product quality, or if they are responsible for making us all feel like rednecks (just kidding here folks). As for Edelman, he’s got some serious ‘splaining to do’ to the WOMMA folks.

The best thing to come out of this? The coining of a new term – flog – for “fake blog”. The perfection of the word comes in that it also describes a process (“flogging”) which is closely tied to the intent of the fake blog itself. The universe is truly unfolding as it should ;-)

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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