Comments on: Four Tricks to Gain An Unfair Advantage on AdWords http://www.searchmarketingstandard.com/four-tricks-to-gain-an-unfair-advantage-on-adwords Fri, 10 Feb 2012 15:42:14 -0500 hourly 1 http://wordpress.org/?v=3.3 By: michaelportent http://www.searchmarketingstandard.com/four-tricks-to-gain-an-unfair-advantage-on-adwords/comment-page-1#comment-816 michaelportent Wed, 06 Feb 2008 00:24:42 +0000 http://www.searchmarketingstandard.com/blog/2008/01/four-tricks-to-gain-an-unfair-advantage-on-adwords.html#comment-816 Ya know, I think I've seen several instances where you can sneak a non-existent Display URL through the AdWords bot. But the redirect would be a good measure to make sure your ad variation doesn't get kicked back. Ya know, I think I’ve seen several instances where you can sneak a non-existent Display URL through the AdWords bot. But the redirect would be a good measure to make sure your ad variation doesn’t get kicked back.

]]> By: DNL http://www.searchmarketingstandard.com/four-tricks-to-gain-an-unfair-advantage-on-adwords/comment-page-1#comment-815 DNL Thu, 17 Jan 2008 20:21:26 +0000 http://www.searchmarketingstandard.com/blog/2008/01/four-tricks-to-gain-an-unfair-advantage-on-adwords.html#comment-815 U can have any URL in the "display URL" field...no redirects, subdomains and 404 pages Cheers, Marius, http://www.dnl.ro/serviciiconexe.htm U can have any URL in the “display URL” field…no redirects, subdomains and 404 pages

Cheers,
Marius,
http://www.dnl.ro/serviciiconexe.htm

]]> By: David http://www.searchmarketingstandard.com/four-tricks-to-gain-an-unfair-advantage-on-adwords/comment-page-1#comment-814 David Thu, 17 Jan 2008 19:56:17 +0000 http://www.searchmarketingstandard.com/blog/2008/01/four-tricks-to-gain-an-unfair-advantage-on-adwords.html#comment-814 Sunny, the AdWords bot may check your page, but keep in mind that the 404 only applies to the *display URL* and not the *destination URL.* Hence, the actual landing page the user (or bot) is sent to is likely to be a quality, highly-targeted page, but the URL that they see in the ad text is a fictitious one designed to increase CTR and nothing more. I'm not techy enough to know whether a 200 or a *.html would work better for quality score than a 404, but since several people have suggested it, it sounds like it is at least an appropriate alternative. Thanks for the comment (oh, and don't forget to subscribe to the Search Marketing Standard feed as well as my personal blog, www.blogation.net)! David Sunny, the AdWords bot may check your page, but keep in mind that the 404 only applies to the *display URL* and not the *destination URL.* Hence, the actual landing page the user (or bot) is sent to is likely to be a quality, highly-targeted page, but the URL that they see in the ad text is a fictitious one designed to increase CTR and nothing more.

I’m not techy enough to know whether a 200 or a *.html would work better for quality score than a 404, but since several people have suggested it, it sounds like it is at least an appropriate alternative.

Thanks for the comment (oh, and don’t forget to subscribe to the Search Marketing Standard feed as well as my personal blog, http://www.blogation.net)!

David

]]> By: Sunny http://www.searchmarketingstandard.com/four-tricks-to-gain-an-unfair-advantage-on-adwords/comment-page-1#comment-813 Sunny Thu, 17 Jan 2008 09:46:42 +0000 http://www.searchmarketingstandard.com/blog/2008/01/four-tricks-to-gain-an-unfair-advantage-on-adwords.html#comment-813 Forgot to say that these are otherwise excellent tips! Nice post ;) Forgot to say that these are otherwise excellent tips! Nice post ;)

]]> By: Sunny http://www.searchmarketingstandard.com/four-tricks-to-gain-an-unfair-advantage-on-adwords/comment-page-1#comment-812 Sunny Thu, 17 Jan 2008 09:44:28 +0000 http://www.searchmarketingstandard.com/blog/2008/01/four-tricks-to-gain-an-unfair-advantage-on-adwords.html#comment-812 404 redirects? Really? Does the adwords / media bot that checks your site for quality and keywords not notice that the header is a 404 page? As a result why would it want to serve a page which technically (to the bot) does not exist? I would expect that a seperate sub domain, with these same pages on / being generated but serving back a Status 200 in the header instead of 404 would give a far better quality score, not look so fishy and could actually be useful. If you spit all those generated links out into a sitemap of some description (on the seperate site to your main site) then it could provide some extra content for indexing and using again in the future? Just a thought. Sunny <a href="http://www.yumbadges.com" rel="nofollow">Button Badges</a> 404 redirects? Really? Does the adwords / media bot that checks your site for quality and keywords not notice that the header is a 404 page? As a result why would it want to serve a page which technically (to the bot) does not exist?

I would expect that a seperate sub domain, with these same pages on / being generated but serving back a Status 200 in the header instead of 404 would give a far better quality score, not look so fishy and could actually be useful. If you spit all those generated links out into a sitemap of some description (on the seperate site to your main site) then it could provide some extra content for indexing and using again in the future?

Just a thought.

Sunny
Button Badges

]]> By: Mo http://www.searchmarketingstandard.com/four-tricks-to-gain-an-unfair-advantage-on-adwords/comment-page-1#comment-811 Mo Wed, 16 Jan 2008 23:26:02 +0000 http://www.searchmarketingstandard.com/blog/2008/01/four-tricks-to-gain-an-unfair-advantage-on-adwords.html#comment-811 Ok, no offense David because this is hardly the first time I've seen this. However, I'm always a little miffed when I see a headline like "Four Tricks to Gain An Unfair Advantage on AdWords" and then I click and see that they're trotting out tired old stuff like geo-targeting and DKI. I'd call those two "basic campaign management" rather than tricks. #4 is actually a trick though, good one. Ok, no offense David because this is hardly the first time I’ve seen this. However, I’m always a little miffed when I see a headline like “Four Tricks to Gain An Unfair Advantage on AdWords” and then I click and see that they’re trotting out tired old stuff like geo-targeting and DKI. I’d call those two “basic campaign management” rather than tricks.

#4 is actually a trick though, good one.

]]> By: Jon http://www.searchmarketingstandard.com/four-tricks-to-gain-an-unfair-advantage-on-adwords/comment-page-1#comment-810 Jon Thu, 10 Jan 2008 22:10:18 +0000 http://www.searchmarketingstandard.com/blog/2008/01/four-tricks-to-gain-an-unfair-advantage-on-adwords.html#comment-810 We use DNS made easy for our domains and they let you use a wildcard for your subdomain so everything is forwarded. *.mysite.com for example. We use DNS made easy for our domains and they let you use a wildcard for your subdomain so everything is forwarded.

*.mysite.com for example.

]]> By: David http://www.searchmarketingstandard.com/four-tricks-to-gain-an-unfair-advantage-on-adwords/comment-page-1#comment-809 David Thu, 10 Jan 2008 19:00:54 +0000 http://www.searchmarketingstandard.com/blog/2008/01/four-tricks-to-gain-an-unfair-advantage-on-adwords.html#comment-809 Abbottsys - I don't think you can use dynamic keyword insertion in the display URL, if that is what you are suggesting? If I am wrong about that, let me know, I would love to be able to use that as an additional trick! Abbottsys – I don’t think you can use dynamic keyword insertion in the display URL, if that is what you are suggesting? If I am wrong about that, let me know, I would love to be able to use that as an additional trick!

]]> By: David L http://www.searchmarketingstandard.com/four-tricks-to-gain-an-unfair-advantage-on-adwords/comment-page-1#comment-808 David L Thu, 10 Jan 2008 18:43:11 +0000 http://www.searchmarketingstandard.com/blog/2008/01/four-tricks-to-gain-an-unfair-advantage-on-adwords.html#comment-808 @ David (and David) .. that's my understanding also. - David @ David (and David) .. that’s my understanding also. – David

]]> By: abbottsys http://www.searchmarketingstandard.com/four-tricks-to-gain-an-unfair-advantage-on-adwords/comment-page-1#comment-803 abbottsys Thu, 10 Jan 2008 16:29:10 +0000 http://www.searchmarketingstandard.com/blog/2008/01/four-tricks-to-gain-an-unfair-advantage-on-adwords.html#comment-803 The 404 display subdomain trick is a nice way to get keywords into your ad - and get them bolded on a search. But it's easy to get carried away ;-) DISPLAY URL = {KeyWord:Fake}.mydomain.com or DISPLAY URL = mydomain.com/{KeyWord:Fake}.html LOL! The 404 display subdomain trick is a nice way to get keywords into your ad – and get them bolded on a search. But it’s easy to get carried away ;-)

DISPLAY URL = {KeyWord:Fake}.mydomain.com
or
DISPLAY URL = mydomain.com/{KeyWord:Fake}.html

LOL!

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