Check out the section on reputation and check out a list of reputation tools tested by Yahoo including use cases, cautionary lists, examples and other excellent information. When my team member showed me this cornucopia of design best practices, I was very surprised Yahoo gave it away for free. But to my skeptical eyes, I was impressed. Great work Yahoo!
You can also find similar information at http://yuiblog.com/blog/. So why am I so excited? Because a website or landing page that provides an outstanding user interface (customer experience) makes it easier for a customer to interact with your business. Easier interactions means convenience, and convenience can quickly lead into more sales. As importantly, finding valid testing data to use as best practices for developing an effective customer experience for your website or landing pages means less time and money spent on researching and purchasing – hence more profit. It’s a win-win – Yahoo!