Synopsis — The power of email continues to increase. A carefully constructed email message sent to a list of people who have indicated that they wish to receive news and product information from your business can be a strong driver online. With most email recipients having spam filters in place (either on their own or as part of their service provider’s setup), it is more important than every to ensure that any email messages you plan to send will be welcome and not filtered out as spam or relegated to junk folders by recipients who don’t want to hear from you.
Getting the opt-in — i.e., permission from those on your list to send them emails — is just one part of the equation. You first need to set the foundation, put it on auto-pilot, and then be prepared to supplement your list with additional emails as time goes on.
This article by Lyris, Inc. will help you with tips on all three layers of managing your email opt-in list, with a special free offer for a comprehensive email marketing resource guide included.
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