Matt Cutts recently posted a number of videos onto Google Video discussing SEO and answering questions he has received about search marketing issues. They aren’t funny at all – it’s just a bit funny (or strange) to see so much advice on tape. Almost as important as the vast amount of wisdom that Matt imparts to those who take the time to watch the videos, is the realization that as much as we like to watch video, many of those who have posted comments regarding them express the wish that there was a transcript.
That got me thinking a bit. Are we so busy these days that we need to have everything spoon-fed to us? Personally, I also would love to see a transcript, but what’s so difficult about watching a few minutes of video and taking notes instead? Video gives you a more “human” touch than a blog entry talking about the same thing, even if it’s just Matt eating breakfast. Granted, if English is not your first language (American English at that!), you’ll miss a lot on the video.
The videos are basically Matt talking to the camera, but there is a wealth of information included in this “talking head”. It makes a nice change from reading off the screen and although it may not pack the video equivalent of “Pug Bowling” or the “Diet Coke and Mentos” videos, it’s compelling in its own way watching one of the best in a more casual setting.