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Gain Insights, Courtesy of Google
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About the Author
Kevin Gold (78 Posts)
Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).
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Google alerts has continued to be a very effective tool for online reputation management and brand management. Thanks for this article!
Google Alerts should be used by any online company that is serious about competitive and reputation monitoring/analysis. I use GA for close to hundred keywords and operators, but it never gets tiring watching out for stuff in near real time.