Gaining The Edge In Facebook: News Feed Optimization

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Synopsis — Facebook is the hottest social media locale on the Internet today, and because of that, online marketers need to take advantage of every available feature it offers in boosting the reputation of their business and encouraging engagement with their products and services. It is not enough to have a Facebook page and attract fans to that page — marketers must find ways to show up on a user’s news feed with content that is fresh, wanted, and popular to outperform their competition in this arena.

In her article, “Gaining The Edge In Facebook: News Feed Optimization,” Linda Bustos analyzes Facebook’s news feed algorithm and the three factors that we know play into it. Then she follow up with 13 tactics that you can use to maximize the impact of your presence on Facebook to increase engagement and boost ROI. Complete with some graphic examples of the principles she discusses, Linda’s baker’s dozen of tips will help ensure that you are doing all you can to maximize your investment of time and resources into this most important of social media resources.

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About the Author

(1 Posts)

Linda Bustos is the author of the Get Elastic Ecommerce Blog. She is the director of ecommerce research for Elastic Path Software, working with some of the world's largest companies to help improve conversion rates and profitability on the web. In 2009, Linda was named one of the top 30 direct marketers under 30 by DMNews.

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