Gaining Website Balance

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• by Kevin Gold in General SEM
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About the Author

Kevin Gold (78 Posts)

Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).

2 Comments

1. Andrey Milyan says:

   June 21, 2007 at 2:12 pm

   Good point, Kevin.

   You should be careful and monitor closely what your SEO company is doing with your website. A good company will increase traffic without hurting your conversions. The number of visitors means nothing if they are not converting.
2. Kevin Gold says:

   June 21, 2007 at 2:26 pm

   Also, it’s just not about placing too much emphasis on SEO. Many web businesses place too much priority on branding by using large quantities of high-quality images and/or flash which offsets the balance of gaining natural search rankings and converting visitor-to-buyers. Same challenges exist if a website focuses too much on technology like AJAX. All facets must be working towards balance to achieve higher performance.