Prepare for the SEO fire mind: take a deep breath and relax. Now sip your coffee. You with me? Good. Because this morning bloglines practically exploded in my face with search marketing brilliance.
Lets start with Shoemoney clarifying his comments on OnPage SEO being garbage:
“I would not say it was “Garbage” but I would say that people place far to much emphasis on onpage seo and not enough in the domain/url/anchortext/authority/ageofdomain. For example I said I could make a page rank just by using domain and url (for instance ringtone.com/ringtone.html) and have ZERO onpage content but it would rank for ringtone yet I could not have a new domain with excellent seo’d out on page content rank anywhere close.”
This is great stuff, and great reminder of the three classes of SEO: On Site factors (domain/url/anchortext/authority/ageofdomain) On Page – your content and your link structure, and off site stuff – primarily links.
Now appreciate the voice of experience that is Aaron Wall in Unequivocal Proof of Effective SEO & Marketing Techniques:
“SEO can change even quicker than content formatting strategies, and there is a sea of outdated facts to swim through on the path to learning SEO. In something like SEO a technique may only be effective because it is rarely used, and by the time everyone knows to do it the relative value of manipulating that variable is reduced to where the ROI is nowhere near as good as it once was, and if excessive manipulation of one variable becomes so important to your strategy”
Appreciate how he forces you to flex your thinking about SEO. Read the post for a breath of fresh thinking about advertising your specific SEO tactics.
In regards to developing link-worthy content, or link bait as it’s commonly referred to, Scott of SEOmoz drops an excellent guide to its development. As an SEM my practice tends towards the creative content distribution side of things – I appreciate this in particular as I’ve got a proposal out for the creation of link bait If you’re creating some any time soon you must read Brainstorming LinkBait: A Four Step Approach.
And now that you’ve had some practical I’ve got to bring you back to Wall’s pith – he’s been writing quite a bit which taxes us SEM readers, but is important in that it exercises our brains. Please read How Many Stakeholders Does Your Site Have?
Put on each of the stakeholder hats he suggests and scrutinize your main project, the one that’s putting the beans and rice on your table for your family. Now weigh each stakeholder and start making a list of changes you can make to your site so that you guys can add some steak to those beans and rice
So. You’ve now fanned the flames and your mind’s all firey. Before the buzz stops get going on your SEM work