Link building is by far still the most important effort for gaining search engine rank. Although shifts from quantity to quality have certainly altered approaches, the fact that links generate value and trust is as important today as it has been for years.
The biggest change is how Google views links and the value derived from each one. Anything gamed is extracted – Matt Cutts’ team is clearly driving a clean-up process. But a well-crafted and thought-out link building campaign focused on targeted high-quality sites is still very powerful for gaining success in search engines.
Here are five great articles to help you get started with link building.
Rebecca Appleton provides an excellent step-by-step breakdown on how to plan a manual link building campaign. By following these steps, you’ll reduce your frustrations and focus your efforts on a high return link building process.
A successful link building campaign starts with finding and using the right link analysis tools. Link building guru Eric Ward breaks down the various types and provides insight into the tools best suited for a successful linking campaign.
Chris Stiner takes one step from Rebecca’s plan for a link building campaign and focuses on how to target high-quality sites. Building relationships the old-fashioned way plays an enormous role in landing high-quality site links. Chris states that you need to develop a plan tailored to a particular site to understand what it will take to get a link from them.
While attending conferences, I have heard mixed reviews about the value of directories for gaining links. In this article, Rebecca agrees – to an extent — and offers four outstanding pointers that will help you make the most out of your directory submission activities.
Link baiting (using compelling content to draw attention (and links) to your website) is still a great way to acquire links. However, in this article, Andrey Milyan identifies a number of important challenges to consider before choosing your link bait content. Don’t get fancy or you may gain more than a few potentially worthless links.
Want to read more about link building?
Check out all of Search Marketing Standard’s link building articles.