Gather round SEMers… GrayWolf’s interview with RCJordan will take you back to the days when SEO meant doorway pages for Alta Vista.
As I’m currently in my affiliate marketing apprenticeship I find these kinds of interviews VERY INFORMATIVE because they’re dripping with great nuggets of advice.
Foremost amongst those from Jordan in this interview are his thoughts about his specialty – big site, long tail search engine optimization:
My specialty, what I really enjoy doing, is large site development… For onsite stuff, Ia��m still a big believer in the old themed pyramid structure and systematic in-site linking. You want some do-this tips?
2. Start a photo gallery. A FLAT, non-dynamic photo gallery. … Oh, youa��re a bad photographer? Herea��s a related tip; search engines dona��t judge photo quality.
3. Always try to put you money pages as a directory root (index.whatever file) and never link to it with the full url to file name, just the directory. Ia��ve had some well-ranked pages that started and .htm, then were .html, then .shtml, and are now .php yet never broke their link in the serps.
I also appreciated his thoughts on design and copy writing… (and I’m reminded of an article called is ghetto a design choice?):
…if you use a sophisticated design youa��re running the risk of tripping head-on the into the usera��s anti-marketing bias. Add some confusion with a mouseover multi-level dhtml menus or expect them to use the search box properly and youa��ve lost them.
Yes folks, this line went directly into an email to one of my lead gen site development buddies .
Read the interview people. It also includes some of Jordan’s thoughts on local search optimization.
Spotted at SEObook.
Closing the Loops
Recently for SMSblog I covered developments in supplemental results tactics for Google.
Wall offered tips recently for calculating your supplemental listings ratio, which should give you a starting point for action.
Also I recently covered the usage of video in marketing and direct sales. Wall recently wrote a long post on the value of video to marketers. DIG INTO IT folks. Think about how you can get started in video. Video is big like Digg only bigger ;P
(update – you may have found this post without links earlier in the day… my apologies I’m still learning this updated wordpress! G)