The Golden Age of Split Testing

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The need to constantly test and optimize your landing pages should not come as a surprise to anyone. This is usually done with the help of A/B split testing, where one of two versions of the landing page are displayed to your visitors to see which performs better.

This week Google announced a limited beta version of Website Optimizer, a new tool that should make split testing process a breeze. By tagging varied sections of their landing pages, users will be able to test the performance of each and every element of the landing page.

Here is a sample of the report generated by Google Website Optimizer.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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