The need to constantly test and optimize your landing pages should not come as a surprise to anyone. This is usually done with the help of A/B split testing, where one of two versions of the landing page are displayed to your visitors to see which performs better.
This week Google announced a limited beta version of Website Optimizer, a new tool that should make split testing process a breeze. By tagging varied sections of their landing pages, users will be able to test the performance of each and every element of the landing page.
Here is a sample of the report generated by Google Website Optimizer.