Good Search Engine Marketing Books

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Being an editor of the only magazine in the search engine marketing field, I get bombarded by people sending me all kinds of books. Come to think of it, getting “spammed” with SEM books is not a bad thing ;)

Unlike websites, forums and blogs, books (and magazines) usually have good amount of information in one place. Sometimes you just want to sit down with a cup of coffee and read a good SEM book (or maybe it’s just me). Here are a few worth mentioning:

Search Engine Optimization: An Hour a Day. Frankly I was not impressed with this book, authored by Jennifer Grappone and Gradiva Couzin. Although it is a good SEO 101 tutorial and the day-by-day breakdown helps you organize your SEO efforts, it doesn’t go beyond the basics. And yet, if you are new to search engine optimization, this book might be worth your time.

Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO. This one is coming out only in April but Jaimie Sirovich was nice enough to send me a copy anyway. The book is targeting developers but if you are a project manager or a tech savvy search marketer, I highly recommend it. One can only hope that more and more developers will realize the importance of being familiar at least with the basics of SEO.

Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity. It’s funny how many search engine marketers tend to forget that SEM is still marketing. In fact, it seems to me that the movement in the industry is away from the technical stuff and towards the more general marketing principles. That is exactly why I think this book is important. Jay Lipe (the author) did not concentrate specifically on the SEM industry but sometimes I wish more search marketers would understand marketing in general.

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines. In this shameless act of self-promotion, I am going to talk about this book. The book was written by the same people that brought you the Search Marketing Standard magazine. Specifically, by Boris and Eugene Mordkovich. It covers all the basics of PPC and a good deal of advanced topics. In a month or two we are releasing an updated, 2007 version. If you are advertising with Google AdWords, Yahoo or adCenter, the book is for you.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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8 Comments

  1. Andrey Milyan

    Thanks for submitting us.

  2. Andrey, thanks for the reviews. I'm actually collecting signed seo books just to see how may I can get. Writing a good book on seo that isn't outdated as soon as its published is indeed a chore.

    My favorite is Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site by Bill Hunt and Mike Moran. I didn't just read it, I studied it.

    Also thanks for the idea. I should start reviewing books for my blog.
    By the way I'll have that outline to you early next week.

  3. Andrey Milyan

    We will have some more book reviews in the Spring issue of the Search Marketing Standard magazine.

    With books on SEO there is always a trade off, either you have to be very vague and not go into too much detail in order to stay more or less up-to-date or your book will be old news in a month if you do the opposite.

    In that respect, PPC books are a bit easier to deal with. We have managed to stay more or less up-to-date with the PPC Handbook for 2 years. Of course, now when Yahoo has released its new platform and Microsoft launched their adCenter, the book is getting a makeover and the new, 2007 edition is coming out some time in February.

  4. Sandeep Sinha

    I am looking for SEM books that deals with APIs of different ad platform (Yahoo, Google, Adcenter) etc. Will you please send me an email at s_sinha at hotmail.com Thanks

  5. Something it just nice to get away from the web and just read a book, some good ideas there on what's available. I know most of these change but I guess if you have the basics that's all you need to start.

  6. SEO: An Hour A Day is well organized, consistent in thought and style and filled with great information. In some cases they confirmed information I had read elsewhere (which can be very helpful in itself) ... and in other cases taught me new things I did not know. The authors do a great job of making the subject fun and interesting. My sincere belief is that any business owner (large or small) who is interested in growing their business using the power of the internet should read this book. In fact, this is a great first book to pick up because it starts at the beginning and builds from there. It is also a great starter because the authors are gracious enough to direct you to additional sources they consider to be authoritative.