Google has launched a simplified AdWords service, called Adwords Starter Edition. Starter Edition will be very helpful for those advertisers that are new to pay-per-click advertising and are not yet very comfortable with the current process. AdWords Starter Edition features a simplified sign-up process and the ability to create and run a single ad with many keywords, simplified reporting and targeting.

It is about time Google came up with something like this. The search engine marketing industry is complicated enough for a newbie – there is no need to complicate the process even further. More information about Adwords Starter Edition can be found here. Open your Google AdWords account here.