Synopsis — One usually assumes that large corporations must use the most expensive software solutions due to needs stemming from their size and a more abundant financial bucket from which to draw. As the saying goes, however, “it ain’t necessarily so!” In this case study, Catherine Juon explores how both Kellogg Company and Compuware were able to adapt the free Google Analytics product to meet their needs for complex and complicated reporting of their e-business needs.
If you are investigating analytics packages, before you make the decision to consider only paid analytics products out of an assumption that your product mix or range is too complex for Google Analytics, explore the details of how Kellogg made it work for their multinational corporation and Compuware put it into place to enhance their international presence in this interesting case study. A bonus tip on Google Profiles is included.
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