Google Audio Ads Reviewed – Arbitron Arbitrage?

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• by David Rodnitzky in General SEM
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About the Author

David Rodnitzky (38 Posts)

David Rodnitzky is CEO of PPC Associates, a leading SEM agency based in Silicon Valley. PPC Associates provides search, social, and display advertising management to growing, savvy companies. To learn more, visit ppcassociates.com, or contact David at david@ppcassociates.com.

1 Comment

1. Dave Newmark says:

   September 11, 2007 at 11:58 am

   David,

   I would like to personally invite you to compare your experience of Google Audio with our system, Bid4Spots. I don’t know the details of your buy, but I do know that many direct response, brand and former Google Audio advertisers have been able to use our system to generate great response on the top stations throughout the country. Your email seems to indicate very inexpensive ads but I would venture to say they are probably on tiny stations in tiny markets. In order to get great response, you really need to air on big stations in large or mid-sized markets and our system has the most of any company — about 2,500 at last count from every major owner group.

   I am the inventor and CEO of Bid4Spots and I invite you and your readers to check out the demos on our site, http://www.bid4spots.com. You’ll see why the weekly online reverse auctions, where sellers (radio stations) compete and the lowest prices win, is able to generate the lowest costs on the best stations.

   Dave Newmark
   Chairman and CEO
   Bid4Spots.com