Google Base Takes on the World

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Why bother building a website? What if you could list everything in a searchable online catalog instead? Why bother marketing a website? What if that catalog already had a large traffic stream?

Welcome to Google Base – the searchable online database where you can list anything and everything: recipes, collectibles, press releases, jobs, cars and even real estate.

With the Base, Google positions itself as a major e-commerce portal, stepping on a lot of online turf, such as AutoTrader.com, Monster.com, Realtor.com and Amazon.com. But the biggest competitor by far is the leading e-commerce portal – eBay.

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About the Author

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Tom Dahm is the President of BridgePose Search Engine Marketing and past founder of NetMechanic. He has been optimizing websites since 1996.

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