Google IP Exclusion – Good for Advertisers, Good for Google

• 2
• by Boris Mordkovich in Pay-Per-Click
•  on  , 

New to the Search Marketing Standard Blog?

Subscribe to our blog via our RSS feed and receive updates and tips.

• Tweet

You are currently browsing comments. If you would like to return to the full story, you can read the full entry here: “Google IP Exclusion – Good for Advertisers, Good for Google”.

• Tweet

WHAT’S NEXT?

• Read more Pay-Per-Click articles.
• Subscribe to our weekly newsletter for practical how-to, industry stats and expert advice.
• All articles are available for republishing as long as you provide a link back to the original article.
• Become a premium member to get the print and digital magazine and premium content.

About the Author

Boris Mordkovich (13 Posts)

2 Comments

1. Hein van der Wielen says:

   June 27, 2007 at 7:45 am

   A better way to check your own position would be to use http://www.google.com/adpreview which is meant for this purpose. We notice more often that on some clients we see our own ads on lower positions (8-10) in stead of the top 3 positions.

   According to Google this is because of an adjustment in Adwords. It now notices you never (or too often) clicking on (your own) certain ads and positioning it lower on some clients.

   Using the URL http://www.google.com/adpreview you can see the actual positions of your ad not biased by your clicking behaviour.

   I guess it will show your ad anytime even if you have blocked your own ip (I did not test this, but I assume it will work like that).

   Hein van der Wielen
   The Netherlands
2. Boris Mordkovich says:

   June 29, 2007 at 12:11 am

   Hein,

   Thank you very much for the link. I have to admit – I didn’t even know about it. However, I think quite a few people will find it useful.

   Boris