Google Is Bringing It All Together

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It has been interesting to monitor Google’s expansion into so many different media. Google has been working hard to bring all the services and devices people use in their everyday lives together.

Google entered map services with Google Maps and Google Earth, it sneaked into the IM industry with Google Talk, helped people find files on their computers with Desktop Search, brought thousands of news sources together with Google News which just left beta. Of course, it continued to offer their great search service. Now they offer even more with the new Google Toolbar 4 that just came out. It connects your computer with your cellphone in a New York minute. You can now send content from any website right to your cellphone through SMS or send it to your e-mail or blog. Some new features I’ve noticed also include word definitions and translation by simply placing your mouse over the word.

Another useful tool is the Bookmark feature. It lets the user bookmark different pages and it will even show you those boomarks in the search results, if you are signed in. Berry goes into more detail on his blog. Hmm, I wonder how this could be used to your website’s advantage…

Users are not the only ones benefitting. Google has recently purchased DMarc Broadcasting and it is evident it is going into radio advertising. It is reasonable to expect that in the near future AdWords advertisers will be able to manage their online and radio ads from one account.

Video search is also taking off right now and it is rapidly becoming another battleground for marketers. It might still be too early to have some specific techniques of optimizing your video for Google Video Search, but marketers are already testing the ground by submitting videos with optimized titles.

I am definitely looking forward to the new developments and expansions in the industry. Being able to manage your radio, TV, search and even mobile advertising campaigns is something we are all waiting for.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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