Google Is Sued For Click Fraud, Again

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Third Time’s a Charm? Several hundred Pennsylvania and New Jersey residents, who have filed the third click fraud lawsuit against Google, seem to think so.

“Google made a settlement that was ridiculously unfair to publishers, and anyone who was involved should be appalled,” said Samuel Lassoff, attorney for the plaintiffs in the new lawsuit, and himself a publisher who used Google AdSense, referring to the $90 million settlement. “I still think a lot of businesses don’t even know they were defrauded.”

It doesn’t seem likely that this third lawsuit has a chance. Only a couple of hundred people opted-out of the $90 million settlement, and with some of them possibly participating in the Click Defense lawsuit, this does not leave a lot of plaintiffs to go around.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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