Recently Google launched Google Co-op, the company’s foray into social search. Co-op allows people to act as web guides, marking their favorite websites in different topic areas, and then sharing them with friends. Subscribe to your friends’ links and they will appear in the supplemental search results for relevant searches.
The idea is that websites rated highly by trusted friends deserve more prominent placement.
![[]](http://www.searchmarketingstandard.com/wp-content/themes/sms/images/entry-end.gif)
