Google Print Local Finally Ready for Launch! Local Advertising Will Never Be the Same

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• by David Rodnitzky in Local Search
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About the Author

David Rodnitzky (38 Posts)

David Rodnitzky is CEO of PPC Associates, a leading SEM agency based in Silicon Valley. PPC Associates provides search, social, and display advertising management to growing, savvy companies. To learn more, visit ppcassociates.com, or contact David at david@ppcassociates.com.

3 Comments

1. Terra Andersen says:

   April 4, 2008 at 2:46 pm

   I definitely agree that this will dramatically change the way local adveritsing is done. Thanks for sharing and explaining! I have submitted this to bizsugar.com *=)
2. Matt Collins says:

   April 23, 2008 at 8:14 pm

   Nice article, David. Definitely worth a Sphinn.
3. Jack Roberts says:

   April 24, 2008 at 11:13 am

   Great article David. I kept hearing about the beta testing of several local print advertising programs at Google and thought reason and sanity would one day kill the local print experiments.

   Its remains a puzzle trying to find the driving motivation and motives behind Google’s move into the local print game.

   What’s the attraction for Google?
   What’s the upside for Google?

   Local print is on its deathbed.

   The rapid migration away from local print to the web continues and the local print, direct mail, and phone directory revenue streams are all drying up rapidly.

   Most local print firms as experiencing staggering losses and their advertising base is eroding. Consumers are leaving (most have already left) print and advertisers are also going away in lock-step.

   Craig’s List and other online classified portals have taken away local print’s ‘bread and butter cash cow’ classified listings.

   Maybe Google can Revive Local Print but it seems doubtful.