Google Quality Score Says “I’m OK, You’re Not So Hot”

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Google needs to fine tune this offering if it is going to be of much practical use. So “Poor” shows up if your ad is not active for search and “OK” or “Great” if it is active for search? Not a lot of extra information there guys, especially since the column right next to it shows active/inactive status.

The only really useful information is providing the minimum cost per click for your active keywords as well as the inactive ones in the same place. I’d like to see some numeric value assigned to Quality Score, but at least this is a move in the right direction. Let’s hope that feedback from initial testers results in a more robust feature as it moves out into the mass of AdWords account holders. []

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About the Author

(296 Posts)

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

2 Comments*

  1. Anonymous says:
    December 26, 2006 at 3:41 am

    FYI: Italy is ALSO in the Northern hemisphere.

  2. Frances says:
    December 26, 2006 at 5:30 pm

    Darn! No wonder I flunked Geography 101 all those years ago LOL … seriously, thanks for the correction (post has been updated to reflect reality). What do you think about the Quality Score issue?

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