In one of the smartest moves by Google in recent times, the company is now sharing its “invalid click” data with AdWords advertisers. Marketers who have search engine marketing campaigns with Google can now view the number of “invalid clicks” and the “invalid click rate” in their reports.
This latest development comes as a response to the mounting pressure on the company to do something about the growing click fraud problem. Now, advertisers can see exactly what Google is doing for them, as far as detecting and refunding click fraud goes.
It is also worth noticing that the company is staying away from using phrases like “click fraud” or “fraudulent clicks”, instead continuing to use the milder “invalid clicks” wording. The only question is, how exactly does Google define an “invalid click” (aside from the ubiquitous explanation that “some sources of invalid clicks include …”)? Other search engines call it click fraud … why not Google?