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Google Starts Sharing Click Fraud Data with Advertisers
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Andrey Milyan (312 Posts)
Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 5 years.
6 Comments
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As a Google advertiser, I really was hoping that this announcement would contain a clearer definition of “invalid clicks” too. It’s great that they’re going to show us how serious a problem they consider this to be, but without knowing exactly what count as “invalid clicks”, we’re talking apples and oranges, IMHO.
The last thing Google wants to admit is that the click fraud is a problem.
I agree. I guess what I’m saying is it will be very interesting to see how much of the click fraud I am certain is going on with my AdWords account actually shows up as “invalid” clicks in Google’s report. I’m sure it will be less than I know it is.
It’s difficult to say. But I wouldn’t get overly excited about this new feature. Keep your third-party tracking software for a little while longer; at least to make sure Google provides you with an accurate information.
I’ll give you a definition. Invalid clicks are the fraction of click fraud that Google knows about and catches.
Good one, Craig … hehehehe
I plan to keep my third-party tracking going no matter which search engine comes up with whatever so-called definitive feature, especially as far as evaluating click fraud is concerned. I use Google Analytics already, but I always compare it to my third-party software and the results are always, shall I say, “interesting”.